Our Team | Private School | Jebel View School

Sheldon Smith | Founding Principal

I am an experienced school leader with 30 years of combined educational leadership and teaching experience across Oman, Qatar, Thailand, Malaysia, Indonesia, and Canada. I am the Founding Principal of Jebel View International and Northview International schools. I am skilled in establishing new schools, securing accreditation, and embedding high-quality curricula aligned to the English National curriculum, the US Common Core State Standards, and Oman & Qatar MoE specifications.

I demonstrate strength in operational oversight, safeguarding, curriculum development, and building strong, inclusive school communities. I am passionate about staff professional development, student success, and sustainable school growth.

Amy Roche | Founding Head of Primary

I am delighted to be a member of Jebel view International School Founding team. This challenging role requires contributing to strategic decision making. As we implement our bespoke curriculum, we seek to inculcate values with student opportunities at the core.

My previous education and training as a Dublin Undergraduate, London Postgraduate and almost two decades of teaching have always reinforced a conviction that educational service to our community is most powerful when serving, at all levels, as team members. In teams, professional consensus, effective communication and evidence all contribute to create efficient fairness. It has been my privilege to hold leadership positions in the Sultanate of Oman – from subject leader for English, Keystage One Lead, Keystage Two Lead, IPC Leader for Learning and Head of Primary with a student enrolement of 300 +. These roles included Teacher Recruitment, Teacher Professional Development, facilitating Parent Engagement and liaison with external stakeholders such as Ministries, Accreditation bodies and other schools.

Shared enthusiasm for the future of our whole Jebel View International School community is a foundation.

Khalid Al-Shesh | Head of National Curriculum

My name is Khalid Al-Shesh, and I am an experienced educator with over 20 years of expertise in teaching, curriculum leadership, and developing Arabic departments across international schools in Oman. I hold a master’s degree in educational leadership and a bachelor’s degree in education.

As the Head of National Curriculum at Jebel View International School, I lead the development and implementation of the Arabic national curriculum, ensuring high standards of teaching and learning while promoting academic excellence and cultural identity. I am passionate about creating meaningful learning experiences that inspire students and support their academic and personal growth. My expertise includes curriculum development, instructional leadership, student assessment, and building collaborative school communities.

As a member of the CIS Accreditation team, I have worked with schools internationally to support educational excellence and quality assurance. I am delighted to be part of the founding team at Jebel View International School and look forward to a successful academic year.

Zeina Balhas | Head of Finance & Operations

With more than 15 years of experience in education management and school operations, I am passionate about creating efficient, student-centred learning environments where students, staff, and families can thrive. I am currently the Head of Finance and Operations at Jebel View International School, where I am part of the founding team leading the operational and academic setup of Artemis Education’s newest school in Oman, following my involvement in the successful launch of the group’s first school in Qatar.

Throughout my career, I have held leadership roles across schools, nurseries, and training institutes in Oman, Qatar, and Lebanon, gaining extensive experience in finance, administration, human resources, admissions, and school start-up projects.

I believe that strong school operations are at the heart of a successful learning environment. I value collaboration, organisation, and building systems that allow educators to focus on teaching while creating a welcoming, supportive, and positive experience for students and families.

Neda Ahmadi | Parent Relations Manager

My name is Neda Ahmadi, and I bring over 18 years of international professional experience across education, hospitality, aviation, and customer service. I have 4 years of experience working within a British curriculum international school in Oman, supporting leadership teams, strengthening parent-school relationships, coordinating school events, and managing communications and administration affairs.

With a background in luxury hospitality and international aviation, I have had the privilege of delivering exceptional guest experiences, managing VIP relations, and working within diverse multicultural environments where professionalism, communication, and attention to detail were essential. These experiences have shaped my passion for building genuine connections and creating welcoming, memorable experiences for every family and community I work with.

Passionate about building strong community connections, I am dedicated to creating positive experiences for families through professionalism, warmth, and effective communication.

Aom Smith | Teaching Assistant

Aom is an experienced teaching assistant with over 22 years of dedicated service in education. Originally from Bangkok, Thailand, she began her journey in international education after meeting Mr. Sheldon at Shrewsbury Riverside International School more than two decades ago – a connection that would shape her long-term career.

Aom holds a Bachelor’s degree in Public Relations from Chulalongkorn University. She started her professional career in the hospitality sector at the Shangri-La Hotel in Bangkok, where she developed strong interpersonal and communication skills. She later transitioned into education, joining Shrewsbury International School as a Teaching Assistant, a role she has passionately fulfilled ever since.

Throughout her career, Aom has demonstrated a deep commitment to supporting students and contributing to a positive learning environment. Beyond the classroom, she has a strong passion for creativity, particularly in the arts and cooking, and values spending quality time caring for her family.

Values to learn by.

Discover the values that underpin the learning experience at Jebel View and provide our pupils with the foundations for a life of success.

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We celebrate each individual, nurturing their passions, building their confidence, and giving them the tools to succeed in their own way.

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